In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). Other functions of Google Play Movies & TV were integrated into the Google TV service. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. As of June 2017update, the first season of YouTube Originals had received 250 million views in total.
YouTube Official Blog Card Grid
A Pew Research Center study reported the development of “visual journalism”, in which citizen eyewitnesses and established news organizations share in content creation. By early 2013, Billboard had announced that it was factoring YouTube streaming data into calculation of the Billboard Hot 100 and related genre charts. Videos of the 2.5% of artists categorized as “mega”, “mainstream” and “mid-sized” received 90.3% of the relevant views on YouTube and Vevo in that year.
On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by Apple, Prime Video and Roku. In early 2018, Cohen began hinting at the possible launch of YouTube’s new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music. YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service.
- DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”.
- In 2010, YouTube temporarily released a “TEXTp” mode which rendered video imagery into ASCII art letters “in order to reduce bandwidth costs by $1 per second.”
- As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws.
- YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators.
- Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021.
- On September 23, 2025, YouTube parent company Alphabet announced that it would reinstate creators that were banned for spreading misinformation about COVID-19 and the 2020 U.S. presidential election.
This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader.
App support
Get the official YouTube app on iPhones and iPads.
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YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D). It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15).
It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as “Clocking”, “Kissing Dad”, and “Glub Glub Water Dance”. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”. YouTube expanded the removal of Russian content from its site to include channels described as ‘pro-Russian’. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021.
YouTube Stories
YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements. YouTube officially launched the “polymer” redesign of its user interfaces based on Material Design language as its default, as well as a redesigned logo that is built around the service’s play button emblem in August 2017. The lawsuit was filed due to alleged copyright infringement of Viacom’s material by YouTube. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red. It was at this time that YouTube adopted the slogan “Broadcast Yourself”.The company experienced rapid growth.
- As of December 2024update the Playables catalog has over 130 games in various genres, including trivia, action and sports.
- Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
- As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province.
- Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.
- A video of two presenters announcing the nominated videos streamed live for 12 hours.
In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content. In March 2007, it struck a deal with the BBC for three channels with BBC content, one for news and two for entertainment. In May 2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month.
On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. After a 2018 complaint alleging violations of the Children’s Online Privacy Protection Act (COPPA), the company was fined $170Â million by the FTC for collecting personal information from minors under the age of 13. In response to EU officials requesting that such services reduce bandwidth to make sure medical entities had sufficient bandwidth to share information, YouTube and Netflix said they would reduce streaming quality for at least thirty days as to cut bandwidth use of their services by 25% to comply with the EU’s request. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased.
Product features
The vast majority of videos on YouTube are free to view and supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. It also found more “mainstream-adjacent Conservative creators” gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
By February 2017, one billion hours of YouTube videos were being watched every day, and 400 hours worth of videos were uploaded every minute. These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. This effort was discontinued in onedun January 2018 and relaunched in June, with US$4.99 channel subscriptions. In April 2010, Lady Gaga’s “Bad Romance” became the most-viewed video, becoming the first video to reach 200Â million views on May 9, 2010. Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute.